I’m always happy to share my advice on how to do research, so I was delighted to be asked to give a webinar to students and staff at Harare Institute of Technology, Zimbabwe. Delivered on 26th October, my presentation focused on ‘Writing a Successful Research Project: Tips for Business Students’ and draws on material from …
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Undertaking a Marketing Dissertation? Consider Essentials of Business Research
The intention of this blog is to share my thoughts on marketing with marketing educators, students and practitioners. However, for this first post I thought it would be useful to provide information on my textbook: Essentials of Business Research – A Guide to Doing Your Research Project. This second edition is the ideal companion if …
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