Do you own a “speed and strength” named razor brand? Today I finally ditched my “Turbo Charged Platinum Mach5” razor brand for something more modest – a set of disposable razors. Why? Well, partly to do with price. My ten disposable razors were a third of the price of eight premium blades. But also to …
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Another social sharing app. Another fruit. This month’s launch of the new social messaging app “Peach” is causing a stir on social media. Founded by Dom Hofmann, creator of Vine video app, Peach’s USP compared to other messaging apps is it lets users use “magic words” to send interactive content. What’s also interesting about Peach …
Continue reading “Why Are So Many Tech Brands Named After Fruit?”
Do you follow brands on Twitter? A study conducted by Nielsen Research found that 59% of UK users follow brands on the social media platform. Reasons include: Competitions, information on new products and interesting content. In fact, 34% follow brands because they regularly create interesting and entertaining content. Many leading Western brands such as Coca Cola …
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This week sees the much anticipated release of the next Star Wars film – The Force Awakens. Star Wars is a ubiquitous brand. Merchandising includes everything from pets clothing to spoons. The next instalment already looks like being a guaranteed box office hit. No wonder plenty of brands are eager to associate their products with …
Continue reading “21 Brands Capitalizing On Star Wars Mania”
What’s your favourite funny brand name? I have my own collection of amusing personal favourites. This hilarity is usually a result of the brand name having a different meaning in another language. Earlier this week a new funny brand name made the news – The Indian Sportswear range called “Spunk”. Not a problematic name in markets outside the UK. …
