Why Are So Many Tech Brands Named After Fruit?

Another social sharing app. Another fruit. This month’s launch of the new social messaging app “Peach” is causing a stir on social media. Founded by Dom Hofmann, creator of Vine video app, Peach’s USP compared to other messaging apps is it lets users use “magic words” to send interactive content. What’s also interesting about Peach […]

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3 Top Chinese Brands to Follow on Twitter

Do you follow brands on Twitter? A study conducted by Nielsen Research found that 59% of UK users follow brands on the social media platform. Reasons include: Competitions, information on new products and interesting content. In fact, 34% follow brands because they regularly create interesting and entertaining content. Many leading Western brands such as Coca Cola […]

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The Brand Name That’s All About Laughter

What’s your favourite funny brand name?  I have my own collection of amusing personal favourites. This hilarity is usually a result of the brand name having a different meaning in another language. Earlier this week a new funny brand name made the news – The Indian Sportswear range called “Spunk”. Not a problematic name in markets outside the UK.  […]

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