They based it on Lubalin´s logo for Avant Garde Magazine - an exciting construction of overlapping and tightly-set geometric capitals. Part of the founding team of the International Typeface Corporation and the principal of Herb Lubalin, Inc it was hard to escape the reach of Herb during the 1960s and 70s. ITC Avant Garde Gothic was designed by Herb Lubalin and Tom Carnase in 1970. One of the people behind the culture-shocking magazines Avant-Garde, Eros and Fact, he was a constant boundary breaker on both a visual and social level. Herb Lubalin, an ... lush and luscious Avant Garde late in the same decade, and founded U & lc in 1973 and saw it flourish into the 80s. One of Lubalin's partners, Tony DiSpigna, says, "The first time Avant Garde was used was one of the few times it was used correctly. ITC Avant Garde is a geometric sans serif; meaning the basic shapes are constructed from circles and straight lines, much like the work from the 1920s German Bauhaus movement. It's become the most abused typeface in the world." But it is Lubalin and his typographics—words, letters, pieces of letters, additions to letters, connections and combinations, and virtuoso manipulation of letters—to which all … ITC Avant Garde Gothic was designed by Herb Lubalin and Tom Carnase in 1970. They based it on Lubalin's logo for Avant Garde Magazine - an exciting construction of overlapping and tightly-set geometric capitals. Ed Benguiat, one of type's best friends and an ancient pal of Lubalin's, says, "The only place Avant Garde looks good is in the words Avant Garde.
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