3 Top Chinese Brands to Follow on Twitter

Do you follow brands on Twitter? A study conducted by Nielsen Research found that 59% of UK users follow brands on the social media platform. Reasons include: Competitions, information on new products and interesting content. In fact, 34% follow brands because they regularly¬†create interesting and entertaining content. Many leading Western brands such as Coca Cola […]

What Do You Expect When Making A Customer Complaint On Twitter?

Have you ever tweeted a company to complain about their product or service? Did you receive a satisfactory outcome? A few years ago, the main way of complaining to a company was via telephone or letter. But, increasingly, social platforms such as Twitter are being used by customers to vent their grievances. Many companies now […]

21 Brands Capitalizing On Star Wars Mania

This week sees the much anticipated release of the next Star Wars film – The Force Awakens. Star Wars is a ubiquitous brand. Merchandising includes everything from pets clothing to spoons. The next instalment already looks like being a guaranteed box office hit. No wonder plenty of brands are eager to associate their products with […]