Marketing as a Linear Process

How often have you undertaken a marketing activity and followed a linear process? Many of the marketing concepts we use today are linear processes. The marketing research process: Definition of the research problem, objective setting, research design, data collection, data analysis and presentation of research findings. Step-by-step, you continue with the process right through to […]

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Undertaking a Marketing Dissertation? Consider Essentials of Business Research

The intention of this blog is to share my thoughts on marketing with marketing educators, students and practitioners. However, for this first post I thought it would be useful to provide information on my textbook: Essentials of Business Research – A Guide to Doing Your Research Project. This second edition is the ideal companion if […]

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