I spent a thoroughly enjoyable two days in Leeds at the SEDA Autumn Conference. Many thanks to all! Here are the slides from my workshop on ‘Developing authentic learning experiences through a three-way partnership between students, staff and a professional body’ delivered on Thursday:
Category Archives: Marketing
Marketing as a Linear Process
How often have you undertaken a marketing activity and followed a linear process? Many of the marketing concepts we use today are linear processes. The marketing research process: Definition of the research problem, objective setting, research design, data collection, data analysis and presentation of research findings. Step-by-step, you continue with the process right through to …
Why Bother With “Turbo Charged Platinum Mach5” Razor Brands?
Do you own a “speed and strength” named razor brand? Today I finally ditched my “Turbo Charged Platinum Mach5” razor brand for something more modest – a set of disposable razors. Why? Well, partly to do with price. My ten disposable razors were a third of the price of eight premium blades. But also to …
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Why Are So Many Tech Brands Named After Fruit?
Another social sharing app. Another fruit. This month’s launch of the new social messaging app “Peach” is causing a stir on social media. Founded by Dom Hofmann, creator of Vine video app, Peach’s USP compared to other messaging apps is it lets users use “magic words” to send interactive content. What’s also interesting about Peach …
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Undertaking a Marketing Dissertation? Consider Essentials of Business Research
The intention of this blog is to share my thoughts on marketing with marketing educators, students and practitioners. However, for this first post I thought it would be useful to provide information on my textbook: Essentials of Business Research – A Guide to Doing Your Research Project. This second edition is the ideal companion if …
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