The false dichotomy in research

The word “digital” is ubiquitous and is a major part of 21st century vocabulary. “Digital” is sometimes used interchangeably with the word “online”, but clearly there is a difference. For example, the use of digital communications may refer to online, television, radio or mobile. In education, we have digital learning, digital education, digital research and […]

Research tips for business students

I’m always happy to share my advice on how to do research, so I was delighted to be asked to give a webinar to students and staff at Harare Institute of Technology, Zimbabwe. Delivered on 26th October, my presentation focused on ‘Writing a Successful Research Project: Tips for Business Students’ and draws on material from […]

5 Reasons for Bringing a Suggestion Box to Your Classroom

Do you really know what your students think about your teaching? In the UK, every year nearly half a million final year undergraduate students complete the National Student Survey. The survey has 23 questions and asks students their opinions on their chosen university course. Questions focus on the learning experience and student satisfaction. Emphasis is very […]

Undertaking a Marketing Dissertation? Consider Essentials of Business Research

The intention of this blog is to share my thoughts on marketing with marketing educators, students and practitioners. However, for this first post I thought it would be useful to provide information on my textbook: Essentials of Business Research – A Guide to Doing Your Research Project. This second edition is the ideal companion if […]