About Me

I am Associate Professor in Marketing and Business Research at Norwich Business School, the business school of the University of East Anglia. The University is situated in the beautiful city of Norwich in Eastern England and has a strong reputation for both teaching and research. It is in the UK top six for Student Experience (Times Higher Education Student Experience Survey 2015) and consistently rated amongst the very best UK universities for student satisfaction (National Student Survey, 2015).

I joined Norwich Business School in September 2015. My previous position was Head of Department of Marketing, Enterprise and Tourism and Principal Lecturer in Marketing at Anglia Ruskin University in Cambridge, where I worked for nearly fifteen years. Prior to that I worked as a Marketing Manager and lectured in Marketing at a private college in the City of London. It was at this point that I really developed a passion for teaching and decided to make the transition by pursing a full-time academic career.

My time in business includes working in advertising for the Independent and Independent on Sunday and various positions in the travel sector. I make every effort to incorporate my business experience as part of my teaching.

Research interests focus on Business-to-Business Marketing, Chinese Brands and Marketing and Business Research Education. I must confess to being something of a ‘China Nut’. My PhD was based on UK-Chinese Joint Venture Performance and I have a keen interest in Chinese culture, brands, and business in general. I have visited the country more than twenty five times. A trip to China sometimes involves trying to juggle time spent visiting family in Beijing and conducting research!

I am author of Essentials of Business Research: A Guide to Doing Your Research Project (2013, Sage Publications). I have published in European Business Review, Journal of Business & Industrial Marketing and the Asia Pacific Journal of Marketing & Logistics. I have also presented papers at a number of marketing conferences, in particular the Industrial Marketing & Purchasing Group (IMP) Conference.

My present teaching includes the following modules/subjects:

• Marketing Research
• Understanding Research for Brand Leadership
• Strategic Marketing Management

Finally, my teaching experience includes units associated with The Chartered Institute of Marketing professional qualifications, I hold a Postgraduate Diploma in Marketing and am a Chartered Marketer. I hope you enjoy visiting the site.

Best wishes,

Dr Jonathan S. Wilson