What is Learning Brew?

Learning Brew is a website dedicated to sharing ideas and resources on teaching, learning and research in Higher Education. The meaning behind the name is that each post is intended to be read in the time it takes to brew a pot of tea! As I have a passion for cartooning, a feature of the site is the inclusion of my own cartoons.

About me

I am Associate Professor in Marketing and Business Research and Associate Director of Teaching, Learning & Quality at Norwich Business School, the business school of the University of East Anglia (UEA). The University is situated in the beautiful city of Norwich in Eastern England and has a strong reputation for both teaching and research.

After several years of working in advertising and marketing, I made the move into education – teaching on marketing and business programmes to employees from leading multinational companies, such as: Barclays, British Airways, Sinopec, Bosch, Deutsche Bank, and Mars. I have more than 20 years of experience in Higher Education. My teaching experience includes delivering a wide range of marketing and research based subjects at all levels. This drives my passion for authentic learning.

I am the recipient of the UEA 2018 Sir Geoffrey and Lady Allen prize in teaching. The award recognised my innovative approaches to teaching and emphasis on authentic learning. One example of the latter is The UEA/CIM Marketing Club. In December 2016, I established a marketing club in collaboration with the Chartered Institute of Marketing (CIM). The first of its kind in the UK, the purpose of the club is to hold a series of events throughout the year that brings together marketing students and practitioners. These events are extremely popular with students as they provide an opportunity to network with practitioners, work on real-world marketing problems and learn about different areas of marketing practice.  

I’m a Senior Fellow of the HEA (2016) and have been a Fellow of the Chartered Institute of Marketing since 2004. I am the author of the best-selling book Essentials of Business Research: A Guide to Doing Your Research Project, the content of which includes examples of real-world research and ‘The Honeycomb of Research Methodology’ ©. This is a framework designed to support students’ learning of the key concepts of research. My book is used as a core text for more than 40 courses, in institutions across more than 8 countries, including the UK, Germany, The Netherlands, Russia, Sweden and the U.S.

I love to do teaching and research in the following areas:

  1. Authentic learning
  2. Business research
  3. Marketing research
  4. Marketing education
  5. Understanding Research for Brand Leadership
  6. Strategic Marketing Management

I hope you enjoy visiting the site.

Best wishes,

Dr Jonathan S. Wilson