What Do You Expect When Making A Customer Complaint On Twitter?

Have you ever tweeted a company to complain about their product or service? Did you receive a satisfactory outcome? A few years ago, the main way of complaining to a company was via telephone or letter. But, increasingly, social platforms such as Twitter are being used by customers to vent their grievances. Many companies now […]

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5 Reasons “Spare the Act” Is My Favourite Christmas Ad Of 2015

Do you have a favourite Christmas ad of 2015? There’s certainly been some memorable Christmas ads this year. John Lewis’ #ManOnTheMoon campaign is generating an unprecedented level of social media attention. The retailer’s festive ads are now something of a tradition. Although not yet on a par with the likes of mince pies and Christmas […]

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The Brand Name That’s All About Laughter

What’s your favourite funny brand name?  I have my own collection of amusing personal favourites. This hilarity is usually a result of the brand name having a different meaning in another language. Earlier this week a new funny brand name made the news – The Indian Sportswear range called “Spunk”. Not a problematic name in markets outside the UK.  […]

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