Have you ever tweeted a company to complain about their product or service? Did you receive a satisfactory outcome? A few years ago, the main way of complaining to a company was via telephone or letter. But, increasingly, social platforms such as Twitter are being used by customers to vent their grievances. Many companies now …
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This week sees the much anticipated release of the next Star Wars film – The Force Awakens. Star Wars is a ubiquitous brand. Merchandising includes everything from pets clothing to spoons. The next instalment already looks like being a guaranteed box office hit. No wonder plenty of brands are eager to associate their products with …
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Do you have a favourite Christmas ad of 2015? There’s certainly been some memorable Christmas ads this year. John Lewis’ #ManOnTheMoon campaign is generating an unprecedented level of social media attention. The retailer’s festive ads are now something of a tradition. Although not yet on a par with the likes of mince pies and Christmas …
Continue reading “5 Reasons “Spare the Act” Is My Favourite Christmas Ad Of 2015”
What’s your favourite funny brand name? I have my own collection of amusing personal favourites. This hilarity is usually a result of the brand name having a different meaning in another language. Earlier this week a new funny brand name made the news – The Indian Sportswear range called “Spunk”. Not a problematic name in markets outside the UK. …
How much do you know about Chinese brands? According to research conducted by Millward Brown, only 6% of US consumers and 14% of British ones can name a Chinese brand. Millward Brown’s research took place in 2013. Some of China’s leading brands have made huge strides since then. However, I’ve asked the “Can you name a Chinese …
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