The intention of this blog is to share my thoughts on marketing with marketing educators, students and practitioners. However, for this first post I thought it would be useful to provide information on my textbook: Essentials of Business Research – A Guide to Doing Your Research Project.
This second edition is the ideal companion if you are undertaking a research project. Although the main focus of the topics are written specifically for business students, marketing examples feature throughout the book.
Essentials of Business Research is jargon-free, highlights each stage of the research process, guiding the reader through actionable steps and explicitly setting out how best to meet a supervisor’s expectations.
I have intentionally made the second edition easy to navigate and full of practical advice.
Key student features include:
•’You’re the Supervisor’ sections – helps students to meet learning objectives
•’Common questions and answers’ – real-world advice on how to tackle common challenges
•Examples from different types of international businesses
•Detailed guidance on software packages such as SPSS
•Student case studies
•Annotated further reading
Essentials of Business Research is accompanied by a fully integrated companion website designed to support learning. Free to access, it includes author podcasts, guides to online tools, links to downloadable journal articles, examples of completed projects, PowerPoint slides and students’ multiple choice questions to test progress.