5 Reasons for Bringing a Suggestion Box to Your Classroom

Do you really know what your students think about your teaching? In the UK, every year nearly half a million final year undergraduate students complete the National Student Survey. The survey has 23 questions and asks students their opinions on their chosen university course. Questions focus on the learning experience and student satisfaction. Emphasis is very […]

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Undertaking a Marketing Dissertation? Consider Essentials of Business Research

The intention of this blog is to share my thoughts on marketing with marketing educators, students and practitioners. However, for this first post I thought it would be useful to provide information on my textbook: Essentials of Business Research – A Guide to Doing Your Research Project. This second edition is the ideal companion if […]

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