Marketing as a Linear Process
How often have you undertaken a marketing activity and followed a linear process? Many of the marketing concepts we use
Read moreHow often have you undertaken a marketing activity and followed a linear process? Many of the marketing concepts we use
Read moreDo you own a “speed and strength” named razor brand? Today I finally ditched my “Turbo Charged Platinum Mach5” razor
Read moreAnother social sharing app. Another fruit. This month’s launch of the new social messaging app “Peach” is causing a stir
Read moreDo you follow brands on Twitter? A study conducted by Nielsen Research found that 59% of UK users follow brands
Read moreHave you ever tweeted a company to complain about their product or service? Did you receive a satisfactory outcome? A
Read moreThis week sees the much anticipated release of the next Star Wars film – The Force Awakens. Star Wars is
Read moreDo you have a favourite Christmas ad of 2015? There’s certainly been some memorable Christmas ads this year. John Lewis’
Read moreWhat’s your favourite funny brand name? I have my own collection of amusing personal favourites. This hilarity is usually a
Read moreHow much do you know about Chinese brands? According to research conducted by Millward Brown, only 6% of US consumers and
Read moreDo you really know what your students think about your teaching? In the UK, every year nearly half a million final
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