Marketing as a Linear Process
How often have you undertaken a marketing activity and followed a linear process? Many of the marketing concepts we use
Read moreWhy Bother With “Turbo Charged Platinum Mach5” Razor Brands?
Do you own a “speed and strength” named razor brand? Today I finally ditched my “Turbo Charged Platinum Mach5” razor
Read moreWhy Are So Many Tech Brands Named After Fruit?
Another social sharing app. Another fruit. This month’s launch of the new social messaging app “Peach” is causing a stir
Read more3 Top Chinese Brands to Follow on Twitter
Do you follow brands on Twitter? A study conducted by Nielsen Research found that 59% of UK users follow brands
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What Do You Expect When Making A Customer Complaint On Twitter?
Have you ever tweeted a company to complain about their product or service? Did you receive a satisfactory outcome? A
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21 Brands Capitalizing On Star Wars Mania
This week sees the much anticipated release of the next Star Wars film – The Force Awakens. Star Wars is
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5 Reasons “Spare the Act” Is My Favourite Christmas Ad Of 2015
Do you have a favourite Christmas ad of 2015? There’s certainly been some memorable Christmas ads this year. John Lewis’
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The Brand Name That’s All About Laughter
What’s your favourite funny brand name? I have my own collection of amusing personal favourites. This hilarity is usually a
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26 Interesting Facts About Chinese Brands
How much do you know about Chinese brands? According to research conducted by Millward Brown, only 6% of US consumers and
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5 Reasons for Bringing a Suggestion Box to Your Classroom
Do you really know what your students think about your teaching? In the UK, every year nearly half a million final
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