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Marketing 

Marketing as a Linear Process

August 24, 2016 Dr Jonathan S. Wilson 0 Comment

How often have you undertaken a marketing activity and followed a linear process? Many of the marketing concepts we use

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Brands Marketing 

Why Bother With “Turbo Charged Platinum Mach5” Razor Brands?

January 31, 2016January 31, 2016 Dr Jonathan S. Wilson 0 Comment Brand, Brand Name, Brands, Gillette, Marketing, Razors

Do you own a “speed and strength” named razor brand? Today I finally ditched my “Turbo Charged Platinum Mach5” razor

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Brands Marketing Tech 

Why Are So Many Tech Brands Named After Fruit?

January 15, 2016January 15, 2016 Dr Jonathan S. Wilson 0 Comment app, Apple, Brands, Fruit, Peach, Tech

Another social sharing app. Another fruit. This month’s launch of the new social messaging app “Peach” is causing a stir

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Chinese Brands Social Media 

3 Top Chinese Brands to Follow on Twitter

January 10, 2016January 11, 2016 Dr Jonathan S. Wilson 0 Comment Brands, China, Huawei, Marketing, Social Media, Tsingtao, Twitter, Xiaomi

Do you follow brands on Twitter? A study conducted by Nielsen Research found that 59% of UK users follow brands

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Social Media 

What Do You Expect When Making A Customer Complaint On Twitter?

December 23, 2015December 23, 2015 Dr Jonathan S. Wilson 0 Comment Complaints, Customer, Social Media, Twitter

Have you ever tweeted a company to complain about their product or service? Did you receive a satisfactory outcome? A

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Social Media 

21 Brands Capitalizing On Star Wars Mania

December 15, 2015December 22, 2015 Dr Jonathan S. Wilson 0 Comment Brands, Social Media, Star Wars, Twitter

This week sees the much anticipated release of the next Star Wars film – The Force Awakens. Star Wars is

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Advertising 

5 Reasons “Spare the Act” Is My Favourite Christmas Ad Of 2015

December 13, 2015December 14, 2015 Dr Jonathan S. Wilson 0 Comment

Do you have a favourite Christmas ad of 2015? There’s certainly been some memorable Christmas ads this year. John Lewis’

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Brands 

The Brand Name That’s All About Laughter

December 8, 2015December 14, 2015 Dr Jonathan S. Wilson 0 Comment Brand Name, Brands, China, Wahaha

What’s your favourite funny brand name?  I have my own collection of amusing personal favourites. This hilarity is usually a

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Chinese Brands 

26 Interesting Facts About Chinese Brands

December 1, 2015December 14, 2015 Dr Jonathan S. Wilson 0 Comment Alibaba, Brand, Chinese Brands, Haier, Huawei, Lenovo, Li-Ning, Xiaomi

How much do you know about Chinese brands? According to research conducted by Millward Brown, only 6% of US consumers and

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Higher Education 

5 Reasons for Bringing a Suggestion Box to Your Classroom

November 28, 2015December 16, 2015 Dr Jonathan S. Wilson 0 Comment

Do you really know what your students think about your teaching? In the UK, every year nearly half a million final

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Recent Posts

  • Marketing as a Linear Process August 24, 2016
  • Why Bother With “Turbo Charged Platinum Mach5” Razor Brands? January 31, 2016
  • Why Are So Many Tech Brands Named After Fruit? January 15, 2016
  • 3 Top Chinese Brands to Follow on Twitter January 10, 2016
  • What Do You Expect When Making A Customer Complaint On Twitter? December 23, 2015

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